When it comes to powerful SUVs, the first name that comes to mind is Mahindra Thar. But now this iconic SUV has been made even more special by its new variant Thar Rocks. The success it has achieved within just 6 months of its launch is a dream even for the cars that have been in the market for many years.
Bumper sales
Launched in September 2024, Mahindra Thar Rocks has created a stir in the SUV segment as soon as it arrived. In just 6 months, 38,590 units of Rocks have been sold, that is, an average of 6,431 vehicles every month. On the other hand, if we talk about the total sales of Thar + Rocks so far, then from October 2020 to April 2025, 2,59,921 units of all variants of Mahindra Thar have been sold.
3-door Thar sales
While the Rocks performed well in the market, sales of the 3-door version of the Thar dropped to 46,244 units in FY25, down 29% over the previous year. This clearly means that customers are now inclined towards more practical and family-friendly options.
30% bumper growth in FY 2025
Mahindra’s overall SUV sales also saw a tremendous jump due to Thar Rocks. Mahindra’s sales grew by 30% in FY 2025, which has been the best performance till date. In April 2025 alone, a total of 10,703 units of Thar and Rocks were sold – that is, 74% more than last year.
Major reasons behind the success
The biggest reason for the popularity of Thar Rocks is its 5-door design. The SUV has now become a great choice not only for adventure lovers but also for families. It offers:
- Premium interiors
- More space
- Better riding comfort
- Strong styling
All this in a package that not only appeals to off-roaders but is also very attractive for city dwellers.
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